This new product is much more expensive, but organic. I paid almost $14.00 ($13.69) for the jar; the Maranatha at one time cost under $7.00, but the price has been rising. At 24 ounces, Brad's Organic Roasted Almond Butter is two ounces smaller than the Maranatha jar. Brad's jar is glass, which I prefer. Sometimes the Maranatha was in plastic, sometimes in glass.
I don't like Brad's as well as the Maranatha, to me, it is slightly bitter, less sweet. I think this bitterness may be the effect of roasting. Regardless, I eat it every morning on toast and sometimes as a snack on fruit during the day. Here's a Costco pear that became part of the photo above after helping me with my photography class panning exercise.