Mother of friend, "I was disappointed in the quality of things, last time I shopped at Costco."
Me: "Really? What was it?"
"Toilet paper. It was so much flimsier than I'm used to."
"That is surprising! Kirkland brand?"
"No. I usually buy Kirkland, but I got 'famous-national-brand,' because I was returning some I borrowed from my neighbor, and I didn't want her to think I was being cheap."